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FOR IMMEDIATE RELEASE
ACCLAIMED FINE ART PHOTOGRAPHER LOCHAI TO DIRECT HOGTIED.COM

Takes Over Flagship Site from New Kink.com Creative Director Matt
Williams

SAN FRANCISCO (August 22, 2008) – Award-winning fine art bondage
photographer Lochai will take over from Matt Williams as director of
Kink.com's Hogtied.com , the company announced today.

“Hogtied was our first site and we still consider it our flagship,”
said Kink.com founder and CEO Peter Acworth. “We’re very pleased to
bring Lochai on to continue the Hogtied tradition. He’s one of the
best-known bondage riggers around and for years he’s been out there
in the community, both as a photographer and as an educator. Most
importantly, he really gets what’s fun and beautiful and hot about
women in bondage – he understands the Kink.com esthetic. I’m very
much looking forward to working with him.”

Lochai's inaugural update on Hogtied.com is a sizzling 56-minute
scene with 22-year-old Virginian beauty Isobel Wren. Shot when Lochai
was auditioning for his new role, the scene currently headlines the
site, In it, Wren is placed in Lochai's trademark Japanese-influenced
rope bondage and subjected to a stunning number of screaming orgasms,
including a copious squirt. Throughout, Lochai's sardonic humor
tempers the intense bondage and stimulation.

Said Lochai: “Everything that's done in any of the Kink.com sites is
real, so it's not like I'm acting a part. I'm actually being myself.
I'm sarcastic, I'm a smart ass, I laugh during scenes and I also
console when someone's upset. I'm going to be doing my real play, my
real life, within the walls of the Armory, because that's what's
expected by the customers -- and that's what's expected by Kink.com.
I'm going to be super comfortable there, because I feel like I'm home.”

An award winning photographer whose work appears in galleries as well
as in publications like The British Journal of Photography, Secret,
Skin Two, Bizarre, and in his own fine art books, Lochai is equally
well known as a bondage educator, teaching classes at conferences
around the United States and doing public scenes in nightclubs and at
fetish events. A founding director of the Photo Artisans Guild (PAG),
in West Palm Beach Florida, he was also the co-founder and co-curator
of the Traveling Erotic Art Show, which spent two years touring the
United States. He also moderates a group on BDSM social networking
site FetLife, CommUNITY Building (http://fetlife. com/groups/ 354),
that seeks to build BDSM and alternative sexuality leadership skills.

Lochai takes over from longtime Hogtied.com director Matt Williams,
who began directing the site in 2003. Williams was recently promoted
to Kink.com's Creative Director, and will be guiding creative
development on new sites as well as Kink.com's existing sites. “I'm
looking forward to helping with the overall creative level,” said
Williams. “I'm going to work with existing sites and new sites both,
developing the look and feel, and sharing fantasies that I have in my
head -- I have great ideas for each one of our sites.”

Williams will continue to direct unscripted girl-girl erotic
wrestling site UltimateSurrender. com, which he calls “my little
baby.” “I'm going to hang on to that – I have some great ideas for
the future.”

Lochai expressed his excitement about his new role. “Every person
who's ever sat down in front of me in a classroom, or who has
surrounded me out in a club to watch what I'm doing, has wanted this
job. They want to get paid to tie up beautiful women and get them off
– and that's my job. It's a wonderful feeling, and an affirmation
that my kink pays off.”

A longtime Florida resident, Lochai will be relocating in September
to the San Francisco area. He says he'll continue his work teaching
bondage and SM lifestyle classes, both at the half-dozen conferences
he traditionally attends annually, and in the San Francisco area.

For more information about Lochai, visit his site Kirinawa.com , his
blog Nawalochai.com or email the Kink.com Public Relations Manager at
thomas@kink. com. thomas@kink. com Webmasters interested in promoting
Kink.com content, including Hogtied.com, please visit
www.KinkyDollars. com or email the Kink.com affiliate manager at
terry@kink.com.

ABOUT HOGTIED.COM: Hogtied was the first site in the Kink.com
network, directed by founder Peter Acworth from 1997 until Matt
Williams took over in 2003. Updated every Tuesday, Hogtied.com offers
members more than 15,000 streaming minutes and more than 84,000
photos in over 400 episodes that feature beautiful women subjected to
sexual rope bondage, erotic punishment, and repeated orgasms.

ABOUT KINK.COM: San Francisco erotica studio Kink.com provides
authentic fetish entertainment that seeks to demystify alternative
sexualities and inspire sexual adventurers. Since the launch of its
first site, Hogtied.com, in 1997, Kink.com has developed a network of
premium adult sites that now operate from studios in the San
Francisco Armory, a decommissioned National Guard facility with sets
ranging from stark dungeons to luxurious pieds-à-terre. Kink.com also
operates a free documentary site at BehindKink.com and the leading
fetish affiliate network, KinkyDollars. com .